In brief: each network is likely to pay around $350m for their share of the media rights.
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The guidelines have been created with the goal of eliminating systemic investment inequalities in the media and creative supply chain.
In brief: Global technology platform, The Trade Desk, reported $377m in revenue for Q2 2022, a 35% increase on the same period last year.
Chris Kenna’s global diversity media network has announced the launch of Brand Advance Film, Gen B USA, and Hispanic Mag GenHX.
Far sighted and fair advertisers may continue to invest in the agency relationship, but economic pressures don’t always bring out the far sighted and the fair.
In brief: EMX will leverage NewsGuard’s ratings through its onboarding screen process and offering the additional brand safety measure for all of its partners.
In brief: the chatbot, which users can interact with as Meta tests and tweaks the AI, has reportedly repeated far-right and anti-Semitic conspiracy theories.
In brief: Alcazar assumes the role after two years as 305 Worldwide’s creative director.
Warner Bros. Discovery has over $53bn in debt. How big of an issue is it for the recently-merged company?
In brief: HBO Max has rolled out a new user experience and interface on desktop and mobile with “highly requested” new features.