In brief: Netflix will prevent its ad tier subscribers from downloading shows and films, according to app developer Steve Moser.
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In brief: TikTok has launched three shopping ad formats to “help brands maximise the ecommerce potential of the platform”.
Vice have discovered that today’s daring young rebel will always be tomorrow’s embarrassing old coot.
Brands including Coca-Cola and Sony have generated a combined $27.4m in brand placement value from Netflix’s Stranger Things 4, YouGov Stream data shows.
Google has launched a $15m digital and print ad campaign placed exclusively with US local news media.
In brief: The NFL was previously partnered with the BBC for the past seven years.
Meta stated its policies would mimic ‘safeguards’ in place during the 2020 US presidential election.
In brief: The VR experience will be available to anyone 18+ and will require Meta’s Oculus Quest VR headset to access.
In brief: Amazon has entered into a three-year agreement with Nielsen to measure Prime Video’s exclusive NFL Thursday Night Football telecasts.
In brief: he will be replaced by KC Sullivan, president and MD, global advertising and partnerships at NBCUniversal.