Watch: More change has happened in cross-media measurement in the last three years than the 30 years before, says Jo Kinsella, president of TVSquared by Innovid.
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In brief: Edit Tweet is currently being tested internally, but will roll out to Twitter Blue users “in the coming weeks”.
In brief: Disney is reportedly exploring a membership program that would bundle discounts between its streaming services, parks, resorts, and merchandise.
In brief: Roku has launched Roku TV in Germany, with Metz blue and TCL as the first partners to launch Roku TV models in the market beginning in October.
The program is part of the ANA’s #EngageResponsibly initiative, which aims to drastically reduce online hate speech by 2025.
In brief: Before coming to Dentsu Media, Metcalf spent eight years at Essence, most recently working as SVP of client operations, Americas.
In brief: Netflix’s plan will reportedly include limited targeting, no third-party measurement, and CPM of $65m.
In brief: Google has not approved Donald Trump’s social media platform Truth Social for distribution in its Google Play Store because of content moderation concerns.
Two unique social media trends might have far reaching consequences for marketing, argues Hearts & Science’s strategy chief.
Gen Alpha represents a distinct switch in the norm, powering a more ‘lean-in’ music consumption from earlier ages.