In brief: the company said this was driven by growth in pre-campaign activation across programmatic, social media and connected TV.
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Growth was led by Spanish-language local news, which more than doubled from 4,000 to 8,300 telecasts and from 2,200 to 4,600 hours aired.
In brief: In addition, Roku has created a dedicated live TV guide for Paramount+ live content, the first time it has done so.
In brief: Facebook has earned significant ad revenue from anti-abortion orgs who have paid to run ads that spread misinformation about abortion procedures.
In brief: The New York Times Company added 180,000 digital-only subscribers in Q2 2022, but generated 2.4% less revenue than Q2 2021.
In brief: TikTok has launched a mobile gaming pilot with game developers Voodoo, Nitro Games, FRVR, Aim Lab and Lotum, with plans to speak to other game makers to establish similar deals in the gaming space.
The Media Leader asked various digital advertising experts for one word they would use to describe the current state of the digital advertising industry.
The New York Times has named Matt Purdy as editor at large, a new leadership position shaping the paper’s “most ambitious enterprise” and competitive investigative reporting.
In brief: Forbes is exploring a sale for at least $630m after failing to go public via a SPAC.
In brief: Warner Bros. Discovery will not release ‘Batgirl’ despite the film being in the final stages of development.