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There are many examples of media companies getting it wrong. But how did they themselves into this mess in the first place, asks Stephen Arnell.

You cannot champion the need for reach at all costs and ignore the importance of attention metrics, writes Havas Media Group’s Jon Waite.

Boris Johnson developed a more sophisticated version of telling untruths that has left journalists and regulators with a dilemma, writes Ivor Gaber.

France officially banned ads for fossil fuels last week. Is such a media policy actually effective?

In brief: Google has created a waitlist for users interested in helping test the company’s latest LaMDA 2 (Language Model for Dialog Applications) AI chatbot.

Marketers will be able to purchase ads on digital screens in public places including stadiums, airports and bus stops through DV360.

In brief: Instagram has updated its Sensitive Content Control policy to show under-16s less content the platform deems “potentially sensitive”.

Twitter has begun integrating podcasts into its platform as part of its newly redesigned Spaces tab.

In brief: Brands using Semasio will now be able to enable pre-bid suppression ad placements on sites NewsGuard has flagged for publishing unreliable news.

Bateson previously spent four years at Guardian Media Group, including a brief stint as interim chief executive in 2020.