In brief: the ANA says its recommendations could generate $8-16bn globally in savings each year.
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In brief: the new solution brings together a suite of gaming capabilities led by experts from OAC agencies TMA and GSD&M.
In brief: Activist hedge fund Third Point disclosed a 0.4% stake in Disney on Monday.
In brief: The staff cuts amount to around 14% of workers who report to HBO chief content officer Casey Bloys.
In brief: Beginning in September, Walmart+ members will be able to access Paramount+’s content offering at no extra cost.
In brief: the new brand will contain reviews and hot takes about the entertainment industry.
Good intentions alone won’t fix online advertising’s lack of transparency. There must be a big change in the financial structure of the marketplace, writes Jim Elliott.
Modern marketing requires many different skills. Which ones are most in demand in 2022?
In brief: Nexstar Media Group has announced it is in definitive agreement to acquire a 75% ownership stake in the CW Network.
In brief: Snapchat announced its subscription services has eclipsed 1 million subs and added to it four new exclusive features.