Two Google executives discussed Ad Manager’s progress in the past two years when it comes to integrations and learnings.
Publishers, adtech platforms, curators and agencies can access the platform to develop, buy and sell AI agents tailored for specific brands’ digital brand safety and sustainability needs.
Deutsche Telekom and Vodafone both made clear that there is a limit to how many subscription streamers they want to super-aggregate and hard-bundle.
Natasha Matos-Hemingway discussed how Shahid responds to market needs, leaning in on fandom and striking a balance between its different offerings.
NPAW’s Till Sudworth discussed the challenges of live sports on OTT at Connected TV World Summit.
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It’s time to abandon a fixation with channels in favour of a content-led approach — and prepare for a future where end-to-end solutions are the norm. The definitions and techniques that have dominated marketing practices are becoming obsolete.
In a shifting landscape, marketers need to think about more than just where their social media activity appears. Proper governance is critical to reputational success.
In a world of hot takes, misleading social media memes and polarising algorithms, a trusted environment for brands is a necessity.
