US – The Media Leader

News analysis, opinion and insight for media and advertising professionals

Will YouTube’s new definition of a ‘view’ undermine its effort to tap into TV budgets?

Analysis: While AV buyers say planning strategies are unlikely to be affected, YouTube has moved to align its public-facing audience measurement with platform standards rather than TV standards.

Seven things you need to know about the ex-WPP whistleblower’s latest legal filing

A new legal filing by a former WPP executive claims Sony independently investigated the holding group’s proprietary media trading activity, finding evidence WPP wrongly retained $350m in client rebates.

‘More of an operating company than a holding company’: Agency groups transition amid mixed growth picture

The Big Four global agency holding groups reported mixed results in the second quarter, ranging from an improved decline by WPP to mid-single-digits organic revenue growth for both Omnicom and Publicis Groupe.

Has Origin failed?

Consultant Justin Lebbon asks, in light of the investment by Fifty5Blue, has the Origin cross-media measurement project failed?

Big Tech’s AI costs have surged. Can ad revenues keep up?

Analysis: Ballooning AI costs will need to be balanced with real business results. Meta, without a cloud business, is likely to have the hardest time proving the value of its spending spree.

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Opinion

Imogen Fox

After 308 goals, 15 red cards and 208 hydration breaks, the final whistle has blown on FIFA’s 2026 World Cup. So with Spain taking gold from Messi’s Argentina in extra time, what did The Guardian’s ad team learn, asks Imogen Fox.

Chris Dunne

As the rainbow flags flutter back into prominence in Cannes, could this be the moment the industry turns returning visibility into lasting support, asks Outvertising’s CEO, Chris Dunne.

Matt Bourn

Trust was a major topic along the Croisette this year, but more conversation is needed about whether chasing attention at any cost is harming the industry’s relationship with the public.

Industry News

Digital and programmatic drives strong performance for JCDecaux in H1

X settles WFA lawsuit, will ‘reset’ relationship on condition WFA will not ‘form or restart GARM or a similar initiative’

How Netflix’s ads business is becoming a meaningful growth driver – with EMEA ads VP Damien Bernet

Podcast measurement proposal claims standardisation could unlock $1bn in ad spend

Fewer ads drive more attention on websites, finds Lumen and Mail Metro Media

Only one-third of marketers claim to fully measure carbon impact of AI usage

Week in focus: The Future of Publishing recap

Five items in Andy Burnham’s media in-tray

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The Future of Media Manchester 2026 is the region's premier event bringing together media planners, strategists, and buyers to explore the biggest challenges and opportunities shaping the commercial media landscape. Hosted by The Media Leader, the event features expert speakers, thought-provoking debates and research-led sessions designed to spark honest conversations about where the industry is heading. Taking place at the Royal Northern College of Music in Manchester on 17 September, the event will bring together 600+ industry professionals and 40+ speakers for a full day of insight, discussion and networking. Attendees can expect sharp debates, fresh perspectives and valuable connections with senior leaders across the media ecosystem — making it a must-attend for anyone looking to stay ahead of the industry’s next chapter.
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