Trust was a major topic along the Croisette this year, but more conversation is needed about whether chasing attention at any cost is harming the industry’s relationship with the public. 

The AA’s communications director calls for trusted relationships with tech platforms to set standards built directly into ad management tools and assist with enforcement against rogue actors.

Be ready to embrace new possibilities as PR reinvents itself for the digital world of content and commerce, writes Finn’s Matt Bourn