Nielsen recommends media companies invest in improvement of cross-media measurement solutions.
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1,975 brands have advertised on 166 misinformation websites spreading “stop the steal” claims in the past year, according to watchdog NewsGuard.
Podcasting has also grown, with half of daily podcast listeners adopting the medium in just the past two years.
The superhero flick was the third-largest opening weekend this year.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
Cinema is back and a unique driver of attention, delegates at Digital Cinema Media’s 2022 Upfronts heard today.
The “boardroom-ready” marketing solution will be based in the UK and supported by HMG’s global network to be integrated into 150 different markets.
US senators have called on the Federal Trade Commission to launch an investigation into the social media company.
The London start-up wants to finally give online content creators a level-playing field with its pay-per-view streaming platform.
Though 69% of journalists use Twitter for work-related tasks, just 13% of the general US public say they regularly get their news on the social media platform.