Snap has poached Google veteran Ronan Harris in a bid to revive the tech platform’s fortunes amid a restructure of its business and a 20% cull of its staff.
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The stagnation is anticipated due to price competition lower ARPUs as platforms like Netflix and Disney+ introduce less expensive ad tiers.
France officially banned ads for fossil fuels last week. Is such a media policy actually effective?
Marketers will be able to purchase ads on digital screens in public places including stadiums, airports and bus stops through DV360.
Twitter has begun integrating podcasts into its platform as part of its newly redesigned Spaces tab.
Bateson previously spent four years at Guardian Media Group, including a brief stint as interim chief executive in 2020.
Apple’s decision to block ad-tracking by default on iPhones appears to have negatively impacted social media spend.
In-content advertising drives more brand awareness and sales conversion when combined with TV spots, new data has shown.