Compared to TV and cinema, the gaming industry has only recently begun to mature in a way that has opened opportunities for advertisers.
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Activist group Brandalism has placed artworks on billboards that satirize marketing for airlines that the group says are contributing to rising greenhouse gas emissions.
In brief: Dentsu has partnered with Comscore to shift its local TV buying to a Comscore-based currency in the US.
In brief: Streaming service, SkyShowtime, launched in Denmark, Finland, Norway and Sweden earlier this week.
In brief: Amazon’s first week of streaming TNF exceeded expectations.
NewsGuard has rated 139 news programs and networks based on an assessment of adherence to basic standards of television journalism practice.
In brief: Teads, the global programmatic platform, has added connected TV inventory to its platform.
In brief: HBO has released two promotional trailers and will share sneak peeks for upcoming shows in the lead-up to the November 8 anniversary.
In brief: Lord Rothermere will become CEO and chairman of Daily Mail and General Trust (DMGT) as Paul Zwillenberg steps down on 30 September.
WPP agency Essence has launched a sustainable programmatic marketplace that will build on the media decarbonisation framework announced in July by parent GroupM.