More Industry News articles

In-content advertising drives more brand awareness and sales conversion when combined with TV spots, new data has shown.

Mediahub’s Ross Jenkins believes his media agency may have found a way for brands to potentially save millions via a new technology developed in-house.

Streaming services have made inroads into live sports, led by two mega companies that are known less for their media offerings than their other products.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Snap and HBO Max are bringing dragons from House of the Dragon to cities around the world via location-based augmented reality experiences.

Streaming usage surpassed cable audiences for the first time ever last month, according to Nielsen.

Watch: Kepler’s Karinna Maldonado discusses why advertising and media agencies need to become more like universities to develop and retain staff.

Brands including Coca-Cola and Sony have generated a combined $27.4m in brand placement value from Netflix’s Stranger Things 4, YouGov Stream data shows.

Google has launched a $15m digital and print ad campaign placed exclusively with US local news media.

Meta stated its policies would mimic ‘safeguards’ in place during the 2020 US presidential election.