Analysis: After a sluggish start, streaming giants Netflix and Disney+ appear to have found limited success with cheaper, ad-funded tiers and subscription hikes.
Showing 1151-1,724 of 1,724
More Industry News articles
A BBC memo urged staff to delete the TikTok app from company devices, while the US DOJ is investigating possible use of the app for surveillance.
In brief: Netflix advertisers can now use DoubleVerify to check that their video ads are safe from fraud and invalid traffic, and are fully viewable.
The Government has issued a precautionary ban on TikTok on Government devices, with immediate effect.
At Newsworks’ ‘Trust: More Than a Feeling’ conference, new data showed that trust is now a top factor influencing brand success.
Analysis: Industry experts are weighing the pros and cons of the quick pace at which chatbots are developing.
The change is the latest evidence of an adjustment in Meta’s short-term strategy.
Ad tech company Say It Now plans to introduce actionable smart speaker ads for TV later this month, and on out-of-home next year.
Online fashion retailer ASOS has launched new retail media formats with ad tech company Criteo.
Ross Sergeant, the global head of media at brewer Asahi, has left to join National Lottery operator Allwyn in the same role within weeks of the company launching a review of its media agency account.