Half of global audiences who have seen digital out-of-home ads say they were encouraged to make a purchase “there and then”.
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Reporters Without Borders’ 2022 World Press Freedom Index highlights greater divisions within and between countries.
NewsGuard CEOs explain how programmatic advertising is funding Russian propaganda and healthcare hoax sites.
Fanbytes, the social media and influencer marketing agency, has been acquired by digital-first media agency Brainlabs.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
Reprise has appointed PHD’s head of ecommerce Heather Dawson as the IPG performance marketing agency builds a global commerce offering.
Snapchat unveiled a slew of new augmented reality features at their 2022 Partner Summit
The partnership and integration is meant to enable advertisers to activate first-party data in a “privacy-centric” way.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
The proportion of US households who have video streaming services grew just 0.4% quarter-on-quarter, according to the latest Kantar data