As DTC subscriptions plateau, Disney is seeking incremental reach via content deals and live sports.
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| Maria Iu
The holding group reported a decline in revenue and profit, halved its dividend and announced a strategic review.
Agentic AI and social commerce have reshaped visibility and transaction, turning media into a storefront. Fashion and beauty brands are rethinking their advertising approach in this new world.
The US partnership covers TV, streaming, audio and cross-platform ad performance.
Trust and responsibility are not the same thing, but one cannot exist without the other. We must plan, buy and measure media in ways that align with our brand’s values, reflect our audience’s world and respect the platforms and publishers that shape culture.
Citing “no evidence provided” is a small step forward, but it could become a form of lazy journalism or, worse, a meaningless automatic response. Something more robust is required.
The company wants to be the online managed platform that helps broadcasters present service metadata for EPGs that support streaming channels with up/down zapping.
Streaming brands appear to be fighting churn with TV deals, but research suggests they must also focus on deeper loyalty and customer engagement.
Focusing on sleep is a key factor in building resilience for increasingly exhausted leaders. It doesn’t cost anything to develop good sleeping practices and it is within our control.
The company’s chief marketing officer joins Jack Benjamin to discuss how TV consumption has changed and what it means for advertisers.