The decision to hand sole control to Lachlan has ended a family drama and there could be some positive outcomes with News Corp’s media properties.
Showing 161-170 of 2,475
More Us articles
If thought leadership continues to be dominated by the same male faces, it’s not leadership at all.
In a world of AI-powered campaigns, here are three ways the role of marketers will change as they guide and place limits around the technology.
The broadcaster has spent 16-18 months developing a go-to-market strategy for using generative AI to reduce costs for new-to-TV advertisers. Its head of sales operations discusses why and how they’re now launching.
Advertisers should be dismayed. Instead, Google’s victory in court proves how deeply our industry has normalised monopoly.
The IPA’s research director discuss her new remit, the forthcoming AMRAs and how she views the state of media effectiveness as media owners move towards providing outcomes-based measurement for clients.
The way people shop has stretched and shifted. H2 is a series of distinct retail rhythms, each with its own audiences, behaviours and opportunities that brands must understand.
Analysis: Rose will need to make WPP Open a credible proposition to the market while correcting a staff culture that has been through a tumultuous period.
In part one of a three-part series, Initiative’s Caroline Manning explores how the role of media planners has grown to encompass more consultative work.