Media planners need to use data, analysis and good old-fashioned common sense and judgement as a trusted advisor to advertisers, not as a credulous spinner of the established narrative or for commercial gain.
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Havas Media Network UK’s chief digital officer speaks to host Jack Benjamin about how AI search will make upper-funnel brand strategies more important and why publishers would be wise to lean in to the new era of search even if it puts them at a disadvantage.
The Media Leader spoke to industry leaders to find out their favourite pieces of creative content so far in 2025 — be it ads, articles, TV shows, films or more.
As search evolves rapidly in the age of LLMs, here are five steps for marketers to future-proof their discovery strategy.
The title is leaning in to “talent-led media”. Al Brown, head of content at its new studio arm, discusses the merging of interests between publishing brands and personal brands.
Every media channel is seemingly a Swiss Army knife that can do everything now, but we’ve forgotten that channels have their own special set of superpowers. Let’s look at OOH to understand the problem.
Israel must be made to provide proof for its claims. A journalist’s job is to speak for the silent and not accept anything at face value.
Earlier this year, Prospect editor Alan Rusbridger spoke to The Media Leader about trust in news and quality journalism from both advertisers and consumers.
We might soon treat high-performing organic content as searchable assets and marketers may need to reframe how they evaluate performance. The walls are coming down.
Publishers without a sufficiently diversified business model — and strong brand affinity — face sharp declines in revenue without reliable referral traffic. The same is true for brands’ websites and KPIs will need to change.