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Jobs: The most creative ideas aren’t going to come when people work productively in front of their monitors at home.

Instead of virtual land and virtual shopfronts, start thinking of the metaverse like the offspring of twin technological advancements — the internet and gaming — and carrying half of the DNA of each.

In brief: This marks the first time the World Out of Home Organization (WOO) Global Congress has been held in South-East Asia.

Greater clarity of attention metrics, be it through self-regulation or industry investigation, will unlock more creative thinking.

Reddit wants to become a serious ad platform, but hell hath no fury like a Redditor scorned.

The alpha trial is set to commence in July with EE, L’Oréal, PepsiCo, P&G and Unilever participating, and with data from digital video, digital display and linear TV.

Having technological access involves a certain level of privilege. Although it’s still new, we may already be in danger of never realising an inclusive metaverse, writes Mindshare’s paid social account director.

Prosperity is no longer a reliable guide to purchasing patterns, writes Wavemaker US’s chief strategy officer.

Leaders across our industry to write a short review on books they would personally recommend. This week we here from Phil Rowley, Hamid Habib, Jean-Paul Edwards, Jan Gooding and Michael Farmer.

It’s been a quiet week in AI but don’t worry: tech reporter Ahmed Elkady has you covered with this weekly summary of what’s happening and why it matters.