In brief: Business-focussed social media platform LinkedIn announced its user base is nearing 1 billion as it celebrated its 20th anniversary today.
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Clients want tried and tested. Twitter is too testing and tumultuous.
The week-long showcase gave media buyers a first look at the latest digital content from among the biggest names in global media and entertainment.
The answer is not more regulation or ad bans. What we need is better enforcement of the current rules on falsehoods and misinformation in advertising, argues Grove Media’s MD.
Vice Media, BuzzFeed, Insider, and even Reach have seen revenues and valuations plummet amid a “confluence” of problems hitting the digital media market.
A New York-based investment company has expressed “grave concerns” about digital media measurement platform DoubleVerify’s financial reporting, as well as the efficacy of its ad fraud detection product.
Any brand who manages to move, astonish, entertain, or amuse a crowd in a cinema environment benefits exponentially, writes Jan Gooding.
Twitter’s impact on journalism has been both a boon and a stain for a transitioning industry, writes Jack Benjamin.
In brief: The unit will bring together the specialist retail, direct-to-consumer, and social commerce functions that exist across GroupM.
In brief: Twitter will soon offer its users to buy single press articles, Elon Musk announced on Saturday.
