Google is planning to offer a generative AI ad solution which will use materials supplied by marketers to produce creatives for campaigns — the first time the tech behemoth would use images and video as material to make ad creative.
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Analysis: A year after Covid-19 lockdown restrictions lifted across most of the world’s major economies, the major media and ad agency networks are beginning to show markedly differing rates of growth.
More than half of Clubhouse’s staff have been made redundant as the founders believe they must become nimbler to adapt the product to post-pandemic society.
YouTube is introducing new AI-powered music ad solutions geared toward helping brands get in front of trending music and reaching Gen Z audiences.
Four members of the Future 100 Club Class of 2022 implored industry leaders pushed for stronger inclusivity and wellbeing policies.
Mark Read, CEO of the world’s largest advertising company WPP, told The Media Leader he would not be where he is in his career without the influence of Jeremy Bullmore.
Governments, regulators and trade bodies will need to work with AI. But how far can it go in advertising process and creativity?
The latest Advertising Association/WARC Expenditure Report finds that UK adspend in the last quarter of 2022 decreased by 5.8% – the first time Q4 spend has fallen since 2009.
The Digital Markets, Competition and Consumers bill will create a regulator with powers to impose large and daily financial fines on large tech companies.
Speaking at The Future of Brands 2023 conference, the BBH founder decried the state of British brands and downplayed the effects of media fragmentation on the ability to cut through.