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We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.

In brief: The UK government will reportedly legislate to create a new regulator overseeing tech giants like Google and Meta.

Serious media investment and thinking is going into AI for all sorts of use cases. The tech is not particularly new but, critically, our culture is, writes the editor.

Disney+ is forecast to reach more than $11bn in annual advertising revenue within five years — more than Netflix and YouTube combined.

Climate-conscious newsbrand readers offer an opportunity for brands to appeal to those eager to help save the planet without suffering a financial hit.

Feature: Streaming services Peacock and Amazon are developing bespoke virtual solutions as the AI-driven tech promises new ways of monetising both new and library content.

In brief: WPP has acquired global sonic branding agency amp.

It’s time to use tech and the critical thinking humans bring to reverse media planning and buying’s calcification into a Jurassic boneyard, writes Trouble Maker’s co-founder.

Scope3 has found programmatic advertising generates 215,000 metric tons of carbon emissions per month in five major economies.

The Writer’s Guild of America’s strike is likely to negatively effect global streaming companies, which are already losing money.