More Us articles

Governments, regulators and trade bodies will need to work with AI. But how far can it go in advertising process and creativity?

The latest Advertising Association/WARC Expenditure Report finds that UK adspend in the last quarter of 2022 decreased by 5.8% – the first time Q4 spend has fallen since 2009.

The Digital Markets, Competition and Consumers bill will create a regulator with powers to impose large and daily financial fines on large tech companies.

Speaking at The Future of Brands 2023 conference, the BBH founder decried the state of British brands and downplayed the effects of media fragmentation on the ability to cut through.

Despite political uncertainty and a cost-of-living crisis, the UK’s digital ad market grew by 11% in 2022.

The World Federation of Advertisers has published a third update to its Global Media Charter, identifying “serious, complex, and intractable issues which will require collaboration and input from all corners of the industry.”

Social media companies have continually been introducing and trialling new products and policies over the last few years aimed at the digital wellbeing of these teen users.

Good UX developers shouldn’t have much trouble translating their skills and pivoting into the crypto space.

We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.

In brief: The UK government will reportedly legislate to create a new regulator overseeing tech giants like Google and Meta.