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Some clear creative trends have emerged from this week’s Outdoor Lion winners, while the medium is growing in prominence alongside retail media.

Huffman spoke at WPP Beach in Cannes about Reddit’s efforts to become a search competitor, why it’s unique and how brands can tap into communities.

Chief commercial officer Rak Patel and head of sales strategy Sam Hicks join Jack Benjamin for a conversation in the south of France during the ad festival.

More media bubisnesses are looking towards YouTube as a place to publish and monetise archive content that doesn’t fit into owned-and-operated streaming properties, the company says.

The UK took home eight gongs, including two golds.

The analyst spoke to The Media Leader in Cannes about whether the industry has got better at marketing.

At a briefing session in Cannes, executives announced new tools for advertisers and laid claim to being the home of search.

With the Converged.AI suite and launch of Vermeer, Havas is “entering a new phase”, said Yannick Bolloré.

Open Call will allow brands to place an open request to creators for sponsored content.

Senior directors of global media Jennifer Burch and Kristina Fields discuss navigating tariff uncertainty, how their relationship with agencies has changed over time and the importance of brand safety.