Effectiveness data collected quickly during a crisis can soon become obsolete when the markets are volatile to change.
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In today’s climate, the BBC can’t afford to sacrifice contextual, in-depth reporting in the name of ‘balance’.
Brands must see an increasingly complex holiday shopping journey through the eyes of the customer – not through the lens of their own siloed structures.
Our understanding of attention can be transformed and improved when describing the concept in other languages.
In brief: Disney and the BBC have agreed a deal where the Doctor Who series will be shown on its platform internationally.
In brief: Spotify now boasts 456 million MAUs and 195 million premium subscribers, up 20% and 13% year over year, respectively.
In brief: WPP has joined other advertising agency groups in raising its revenue forecasts for 2022 with nearly 4% organic growth posted between July and September.
In brief: it is the first time YouTube’s ad revenue shrank since Alphabet started reporting its earnings separately in 2019.
In brief: the Spanish-language media and content company has signed a multi-year agreement to use Nielsen’s forthcoming cross-platform measurement solution.
Amazon has begun building a suite of content around its Thursday Night Football offering that has piqued the interest of media buyers and has implications for sports broadcasting.