Marketing budgets should be seen as an investment, not an expense to be trimmed.
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Gentzel most recently worked as CRO of Gannett, where he led all advertising and marketing solutions revenue in North America.
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In brief: in lieu of a paywall, the paper is launching a donation-based digital membership program that will ask readers to donate what they can.
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We asked several leading figures for their view on what the biggest challenge will be next year and what our publication should focus on.
