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Marketing budgets should be seen as an investment, not an expense to be trimmed.

Gentzel most recently worked as CRO of Gannett, where he led all advertising and marketing solutions revenue in North America.

In brief: Fox plans to use Innovid’s cross-platform measurement solution InnovidXP.

In brief: the publisher requiring employees to take unpaid leave, suspending 401(k) contribution matches, and freezing hiring.

James Cornish, VP of international sales at Vevo explains why he thinks selling media has got harder and what he is doing about the biggest challenges facing the business this year.

As part of our series on the big issues facing the media in 2023, Raymond Snoddy makes the case for developing a more comprehensive idea of trust to combat misinformation.

Nevertheless, some of the world’s biggest brands remain committed to maintaining planned investment despite recession threats, according to new research.

In brief: in lieu of a paywall, the paper is launching a donation-based digital membership program that will ask readers to donate what they can. 

The Attention Council CEO Andy Brown and media analyst Ian Whittaker have joined forces to argue for three key requirements for advertisers to evaluate TV alongside digital video.

We asked several leading figures for their view on what the biggest challenge will be next year and what our publication should focus on.