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In brief: Paramount+ added 4.6 million subscribers, growing to 46 million, driven in part by launches in international markets like the UK.

Seedtag and Nielsen’s ‘Building Consumers’ Connections Through Contextual’ report does a disservice to the existing literature, argues MediaCom UK’s head of planning.

Netflix has poached five executives from Amazon, Snap, TikTok, and YouTube as it grows its ad sales team.

Network media-buying groups Interpublic Group (IPG) and Havas have reportedly recommended its media agencies should pause buying ads on Twitter for at least one week.

The big question for Twitter is what sort of content will Elon Musk permit or promote on what increasingly looks like a personal plaything?

Amazon has expanded its music and podcast options for Prime members after Apple increased its prices for music services.

In brief: Twitter is planning to let go of a quarter of its workforce as Musk orders engineers to revive the TikTok competitor.

In brief: SpryFox will be Netflix’s sixth in-house gaming studio following a bevy of acquisitions this year.

Evidence indicates that there’s plenty of opportunities for arbitrage remaining when using attention metrics.

It’s time middle managers and their work are more appreciated in media.