Brands must see an increasingly complex holiday shopping journey through the eyes of the customer – not through the lens of their own siloed structures.
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Our understanding of attention can be transformed and improved when describing the concept in other languages.
In brief: Disney and the BBC have agreed a deal where the Doctor Who series will be shown on its platform internationally.
In brief: Spotify now boasts 456 million MAUs and 195 million premium subscribers, up 20% and 13% year over year, respectively.
In brief: WPP has joined other advertising agency groups in raising its revenue forecasts for 2022 with nearly 4% organic growth posted between July and September.
In brief: it is the first time YouTube’s ad revenue shrank since Alphabet started reporting its earnings separately in 2019.
In brief: the Spanish-language media and content company has signed a multi-year agreement to use Nielsen’s forthcoming cross-platform measurement solution.
Amazon has begun building a suite of content around its Thursday Night Football offering that has piqued the interest of media buyers and has implications for sports broadcasting.
In brief: the share of total US adults who say they get their news from TikTok has tripled since 2020, from 3% to 10%.
In brief: Apple Music will now be more expensive than competitors Spotify and Amazon.