Former Turner president David Levy and Momentum Worldwide CEO Chris Weil have been named co-CEOs of the new firm.
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Covid-era digital consumption habits have remained sticky, providing both opportunity and brand safety challenges for advertisers.
In the week following Elon Musk’s takeover of Twitter late last month, popular misinformation-spreading Twitter accounts saw a 57.04% increase in engagement on the platform in the form of likes and retweets.
In brief: Contract workers’ terminations come as Omnicom and WPP media buying agency GroupM have reportedly urged clients to pause spend on the platform.
Dentsu International reported 8.4% organic growth in its latest earnings.
In brief: Disney is planning to lay off some staff and institute a hiring freeze following the company’s disappointing Q3 earnings.
We know brands should continue to invest in a downturn. But what if your brand doesn’t have the resources to compete in a share of voice battle over the long-term, asks Bountiful Cow’s strategy chief.
“Adflation” creates a conundrum for media owners needing to justify higher prices. Here’s how they can beat it.
In brief: top exec exits have prompted concern at the US FTC over whether the company would be able to abide by its regulations.
In brief: the live comedy special is set to stream globally “in early 2023”.
