More Us articles

Amy Williams, co-founder and CEO of ethical advertising platform Good-Loop, tells Omar Oakes why creating more sustainability is akin to ending the practice of ‘fast fashion’.

Reach announced it will launch dedicated US operations of major UK publications the Mirror, Express, and Irish Star in 2023.

For the first time, we now have a common currency of attention across — and within — all the major media that allows for true like-for-like comparison.

Ad load, new planning methods, and addressable media will be ones to watch next year, writes the7stars’ head of analytics.

Strategy Leaders: The relationship between reach and business results has eroded dramatically. We’ve found ‘Right Reach’ is a better predictor of success in a fragmented media system, says Zenith’s strategy chief.

Over 100 advertisers and all the major holding companies have bought ads on Disney+ as the streaming service prepared to launch a cheaper tier with advertising in the US tomorrow.

In brief: Wieser will be succeeded by Kate Scott-Dawkins when he departs GroupM in January.

In brief: Semafor’s climate editor left just five months into the gig due to an “over-dependence” on a Chevron sponsorship.

While it might not have the glitz of other channels, retail media is where the money is going

In her first industry conference appearance, Netflix’s president of worldwide advertising Jeremi Gorman has urged media buyers to give the streaming giant time as it adapts to the TV measurement and buying system.