In brief: Netflix picked both firms to give advertisers assurance that ads are run in the correct spots and views are analyzed according to industry standards.
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There is a lot of discussion about ‘purpose’ in advertising, but less about the purpose of advertising. And that purpose is to be effective.
If working from home is here to stay, no one should have to pretend to their colleagues that our private lives are perfect.
The most important issue facing our industry right now is our fractured working culture and approach to learning and development.
With a $125m securitization deal, Simon Cowell’s Syco seeks to expand via “a mixture of strategically aligned acquisitions and organic growth.” But what does that mean for the talent show format?
In brief: Adams will depart the company in March after three years as COO.
On World Mental Health Day, new research highlights that three in four employees are struggling with their mental health; far more than previously expected.
In brief: the Disney-owned sports property is in talks to partner with the sports betting company
Gamers are also 34% more likely to view an in-game advertisement than those placed on other digital channels like social media and websites
In brief: Reddit has made several updates to its Ads Manager with the goal of improving how advertisers get started with, manage, and get the most of out their campaigns.