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The industry can continue to share data, enabling personalised advertising, measurement, fraud control and more, and competition has been supported. However, this isn’t over yet. 

Future 100 members discussed challenges including measurement and the sheer amount of data they have to understand.

As social platforms seek to capture share from the open internet and differentiate themselves in a crowded market, they are developing new capabilities that could benefit brands. 

The indie bought ads on behalf of three clients across news deemed “brand unsafe” on The Times, the Telegraph, The Guardian and The Independent. The result? Increased campaign effectiveness.

Nominations at Global Conference Network’s Conference & Events Awards include best team.

The company announced a range of new formats alongside a planning and measurement tool at an event on Wednesday.

In-game advertising CPMs fell during late winter and summer last year, despite relatively consistent playtime during those months.

The sports and entertainment broadcaster has launched a subscription service in selected countries called BeIn Stream, with the ambition of broadening its market. BeIn branded, thin-client Senza set-top box-style devices are already in consumer homes.

Watch: LG Ad Solutions’ publisher and platform VP Ryan Afshar also shared his thoughts on the future of the channel.

The publisher-backed online ad sales house aims to grow headcount by 20% this year as it targets growth outside the UK.