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The U.S. Department of Justice is challenging Google’s advertising practices, alleging that its monetization system unfairly disadvantages news publishers

To appeal more directly to its 70% of pet-owning shoppers, Target has partnered with pet influencers, tapping into the creator economy

Terry Hornsby, founder and executive vice-president of Mantis, joins Jack Benjamin to discuss how keyword blocklists remain in use by advertisers to the detriment of publishers.

A month after a landmark antitrust ruling against it, Google is once again facing off with federal prosecutors in a courtroom

Tech billionaire Larry Ellison will control Paramount after Skydance merger

While Matalan’s AI-generated ads have generated a lot of buzz, human involvement remains crucial to ensure authenticity, emotional resonance and meaningful storytelling.

Elon Musk’s GARM lawsuit has highlighted why brands should support responsible media that provide a benign advertising environment, an engaged audience and a measurable return on investment.

Analysis: Bluesky’s user base has grown substantially since X’s operations were suspended in Brazil last week. But publishers and brands have yet to fully embrace the platform and Meta’s microblogging competitor, Threads.

Pepsi is making a triumphant return to the arena, nearly two decades after the iconic ‘Roman Empire’ campaign captivated audiences. In this epic sequel, the brand joins forces with ‘Gladiator II’ and a star-studded lineup of NFL superstars

Advertisers are feeling bullish about the rest of 2024, according to an update to the 2024 Outlook Study released today by the Interactive Advertising Bureau (IAB)