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Appointment follows deals with Disney+ and YouTube, and three recent hires in the department.

Mahon will discuss the unique role of BVOD in a competitive streaming landscape.

The purchase strengthens Adwanted’s data division.

Developments from Barb and IAB will all help the industry solve the challenges of fragmentation and standardisation in CTV as marketers recognise its strength within the digital landscape. 

The line between video games and social media has blurred and brands that recognise this could stand to benefit by integrating gaming platforms into their digital strategy.

Boomers and Gen X are the next big digital audience — and we can learn from existing Gen Z marketing best practice as our media consumptions converge.

Partnership with TVision will leverage its advanced measurement panel for ShowHeroes clients.

Media agencies are under immense pressure. With new models emerging and more evidence of what advertisers want in the new world, change is afoot. 

Three months since Google began rolling out AI Overviews in the UK, publishers are attempting to understand the precise impact on traffic, with some outlets reporting a substantial drop in engagement from search.

The Trade Desk will be met with stiff competition in this space from tech giants including Google and Amazon, as well as smart TV manufacturers such as Roku, Samsung, LG, Hisense and TiVo.