Over the past year, The Media Leader interviewed some the most consequential names in media on the podcast. Here’s what resonated with you, the listener, most.
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ITV has joined Channel 4 in posting full episodes to YouTube — a strategy that some analysts are concerned is following the mistakes of publishers.
The Media Leader looks back on the most popular Strategy Leaders opinion pieces from the brightest minds in our industry.
The Henley Centre’s influential Media Futures 1999 analysed how the internet would impact businesses and consumers. Its authors look at how it helps us go about looking at the future of AI now.
The company’s EMEA ad sales chief said collaboration is needed to ensure money isn’t going from TV to elsewhere.
Social media companies might be trying to ditch the label amid souring public and political perception, but ad revenues continued to grow substantially for many of the world’s biggest platforms.
The company has created two main divisions, with linear TV in one and the other housing streaming, studios and HBO properties.
To truly minimise the industry’s environmental impact and create transformation across the ecosystem, advertising and media businesses must examine their own emissions.
Netflix’s EMEA advertising VP said the streaming giant wants to ‘pioneer’ streaming advertising, explaining that the in-house adtech will give the company more flexibility to bring innovative solutions to market.
In an interview at the Future of TV Advertising Global, Alan Moss outlined how Amazon aims to drive digital innovation to grow the TV pie and expressed interest in working with TV trade bodies and JICs.
