UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.
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Outgoing CEO Jon Steinberg highlighted the return to growth as an encouraging sign that Future’s growth acceleration strategy is beginning to pay off.
Deal covers UK and US, as well as Australia, Brazil, Canada, Italy and Mexico.
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Founder and current CEO Graham Brown will become executive chairman.
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Ipsos has confirmed it is talks to purchase Kantar Media. Doing so would consolidate its control over TV ratings measurement for a supplier that already works with several JICs.
