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Analysis: WPP’s partnership with Roblox is an admission that gaming strategy has lagged changes in consumer behaviour.

As Google awaits a verdict on its adtech trial, business analyst Rocco Strauss considered options for the future of its adtech business, including what a forced break-up might look like.

Croud chief strategy officer Avinash Kaushik passionately argued that the vast majority of current media planning practices fail to focus on outcomes.

The social video giant has unveiled a new AI-powered suite, measurement tools that “correctly” value TikTok’s contribution to outcomes and an expansion of its Out of Phone initiative.

The tech platform has launched a product in beta called Moments to enable publishers to place vertical videos into articles.

At Pinterest Presents 2024, executives showed off new AI solutions for advertisers and urged brands to support both business and moral values by moving spend away from the online advertising ‘duopoly’.

PHD Manchester gaming business director Tess Gullis urged advertisers to get up to speed with gaming to get in front of under-30s at The Future of Media Manchester.

Madison and Wall has made the analysis based on company results and GroupM figures.

Advertising is key to unlocking profitability for Roblox. But its ad and child safety policies are complicating a fast-growing revenue driver.

Analysis: The subscription publishing service is having its own “pivot-to-video” moment as it looks to incentivise creators to use live and recorded video to grow audiences.