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Tech billionaire Larry Ellison will control Paramount after Skydance merger

While Matalan’s AI-generated ads have generated a lot of buzz, human involvement remains crucial to ensure authenticity, emotional resonance and meaningful storytelling.

Elon Musk’s GARM lawsuit has highlighted why brands should support responsible media that provide a benign advertising environment, an engaged audience and a measurable return on investment.

Analysis: Bluesky’s user base has grown substantially since X’s operations were suspended in Brazil last week. But publishers and brands have yet to fully embrace the platform and Meta’s microblogging competitor, Threads.

Pepsi is making a triumphant return to the arena, nearly two decades after the iconic ‘Roman Empire’ campaign captivated audiences. In this epic sequel, the brand joins forces with ‘Gladiator II’ and a star-studded lineup of NFL superstars

Advertisers are feeling bullish about the rest of 2024, according to an update to the 2024 Outlook Study released today by the Interactive Advertising Bureau (IAB)

YouTube announced today a new set of AI detection tools to protect creators from having their likeness copied and used in other videos

A massive data breach at Disney has exposed sensitive information, including financial details on Disney+ streaming revenue

Futuristic ads give us clues about what concerns consumers may have and what products may alleviate those concerns — as well as the power of brands. 

Analysis: The new ad format would help Snap in its shift to grow lower-funnel revenue while better aligning its commercial model with its marketing strategy.