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Paramount extends “go shop” period after new $6 billion offer from Bronfman

GroupM had forecast the $1tn mark to be reached in 2025.

Since the creation of the sales funnel, marketers and agencies have focused on consideration. But how do we understand it and measure changes? Get your Byron Sharp off the shelf and find out.   

CTV leads consumer trends as focus shifts to performance-driven media, according to Mediaocean’s latest report

Chick-fil-A is planning to launch its own streaming platform later this year

Disney changed its legal stance in a wrongful-death lawsuit involving a woman who died of an allergic food reaction on park property, following significant public backlash against its previous approach.

Alex Cooper, the host of Spotify’s second-biggest podcast, “Call Her Daddy,” struck a deal with SiriusXM reportedly worth $125 million

Media companies rebrand often, with widely varying degrees of success. Here are 13 recent rebrands, inclusive of successes and stinkers.

Contentful, a marketing content platform, has signed a definitive agreement to acquire Ninetailed to deliver highly tailored customer experiences at scale

YouTube is firing back at TikTok’s growing e-commerce presence by deepening its partnership with Shopify