Google’s parent company, Alphabet, has decided to abandon its pursuit of customer relationship management (CRM) software provider HubSpot
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Dynamic creative optimisation’s many advantages are barely noticed now — but the ongoing deprecation of third-party cookies and growing data privacy limitations could change that.
Being disruptive increases your brand value. But you can only define your approach to disruption once you have understood both the enemy and yourself.
Cannes Lions 2024 marked a turning point in how brands, agencies and industry bodies view the importance of quality journalism and why advertisers need to support it. But we can do more.
Coca-Cola is pouring a wave of unity over the 2024 Paris Olympics with its new campaign, “It’s Magic When the World Comes Together”
CNN announced plans to eliminate about 100 positions and launch its first subscription product on CNN.com later this year as it prioritizes digital expansion
US subscribers who have a bundle with Disney+, Hulu and ESPN+ are less likely to churn than those who subscribe to only Disney+, research has found.
The publication’s VP of sales, entertainment and sports shares the biggest turning point in her career and her first paid job.
Etsy, the online marketplace known for handcrafted and vintage items, is implementing a major revamp aimed at reclaiming its roots
With Cybertruck deliveries underway, The Media Leader gets a look at the ownership experience through the lens of an early adopter