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In a surprising reversal, Google announced today that it will not be phasing out third-party cookies in Chrome as previously planned

TikTok has announced the expansion of Rema Vasan’s role, naming her the head of both North America Business Marketing and Global Gaming Business Marketing

Nike ignites a fire with its summer 2024 campaign, “Winning Isn’t for Everyone,” featuring a star-studded cast of athletes

Marketers would be wise to follow developments of the Apple Vision Pro and how gamers are using the tech. It offers brands the opportunity to test and understand ahead of the eventual introduction of advertising. 

Revenue for its ad tier grew 34% quarter on quarter.

The holding group has upgraded its full-year guidance following strong H1 and Q2 results.

Broadcasters must better embrace tech and learn from streaming platforms by introducing concepts such as gamification. Moreover, they need a strategic approach to manage all these changes. 

This could include selling assets to rival media companies or merging the movie studio and streaming service.

The focus on cost turns pitches into competitions of who offers the lowest price, trapping brands in cycles of poor partnerships and preventing agencies from doing what they do best. How do we fix this? 

Kraft Heinz taps Todd Kaplan, a longtime PepsiCo marketer, to lead its North American marketing efforts