Since the creation of the sales funnel, marketers and agencies have focused on consideration. But how do we understand it and measure changes? Get your Byron Sharp off the shelf and find out.
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CTV leads consumer trends as focus shifts to performance-driven media, according to Mediaocean’s latest report
Chick-fil-A is planning to launch its own streaming platform later this year
Disney changed its legal stance in a wrongful-death lawsuit involving a woman who died of an allergic food reaction on park property, following significant public backlash against its previous approach.
Alex Cooper, the host of Spotify’s second-biggest podcast, “Call Her Daddy,” struck a deal with SiriusXM reportedly worth $125 million
Media companies rebrand often, with widely varying degrees of success. Here are 13 recent rebrands, inclusive of successes and stinkers.
Contentful, a marketing content platform, has signed a definitive agreement to acquire Ninetailed to deliver highly tailored customer experiences at scale
YouTube is firing back at TikTok’s growing e-commerce presence by deepening its partnership with Shopify
Netflix has closed its upfront advertising deal-making for the 2024-25 TV season at a “150% plus increase”
General Catalyst hires Arielle Gross Samuels, former global head of marketing at Blackstone