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Mediahub’s Ross Jenkins believes his media agency may have found a way for brands to potentially save millions via a new technology developed in-house.

Streaming services have made inroads into live sports, led by two mega companies that are known less for their media offerings than their other products.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Snap and HBO Max are bringing dragons from House of the Dragon to cities around the world via location-based augmented reality experiences.

Streaming usage surpassed cable audiences for the first time ever last month, according to Nielsen.

Watch: Kepler’s Karinna Maldonado discusses why advertising and media agencies need to become more like universities to develop and retain staff.

Brands including Coca-Cola and Sony have generated a combined $27.4m in brand placement value from Netflix’s Stranger Things 4, YouGov Stream data shows.

Google has launched a $15m digital and print ad campaign placed exclusively with US local news media.

Meta stated its policies would mimic ‘safeguards’ in place during the 2020 US presidential election.

Nick Duncan, founder of ContentBot, speaks to The Media Leader about the exciting growth of content AI—and its ethical implications.