The Media Leader contacted several leading media companies to understand what policies are in place to support their employees.
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Mike Bartels, North American director of marketing research & UX segment for eye tracking tech company Tobii, believes attention data will become ubiquitous and is surprised it has taken the advertising industry this long to catch on.
MediaSense has brought on board David Rigby, the former Capita executive and chairman of Brainlabs, as non-executive director.
More coverage of the best insights from the two-day Mediatel event will feature on The Media Leader in the coming days.
Recount Live is the latest example of the streaming platform’s attempts to expand its content offerings beyond gaming.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
Havas Media Group partnered with the IAE to offer their Certified Ethical Advertising Executive course to staff and clients globally at no cost.
Google suspended over 5.6 million advertiser accounts and restricted 5.7 billion ads with “legally or culturally sensitive” content.
Paramount+ drove gains in Paramount’s streaming subscriptions, according to their earnings report filed yesterday.
Half of global audiences who have seen digital out-of-home ads say they were encouraged to make a purchase “there and then”.