More Industry News articles

Nandini Jammi and Claire Atkin are taking aim at Fox News, adtech firms, and anyone who stands in the way of defunding harmful online actors.

Interactive smart speaker audio ads lead to a 25% increase in overall brain activity compared to standard audio ads, new research has found.

Netflix’s much-anticipated ad tier, in partnership with Microsoft, will launch in early 2023, the company revealed during its latest earnings call.

As Europe suffers under record-breaking heatwaves, GroupM has unveiled an effort to standardize the way carbon is calculated in advertising.

In-housing has been increasingly adopted by advertisers over the last two years, according to new research.

Audio advertising is increasingly being seen as a credible way for brands to reach gamers, but what is the right way to go about it?

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

The acquisition will allow for “deep integration” of Podchaser and its proprietary data with Acast.

Now that contextual advertising is seeing a resurgence, and personalised ads are facing more scrutiny, how do the two approaches compare?

Europe is low-hanging fruit for global TV and streaming companies seeking to cut costs, according to analysts.