Mike Bartels, North American director of marketing research & UX segment for eye tracking tech company Tobii, believes attention data will become ubiquitous and is surprised it has taken the advertising industry this long to catch on.
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MediaSense has brought on board David Rigby, the former Capita executive and chairman of Brainlabs, as non-executive director.
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Havas Media Group partnered with the IAE to offer their Certified Ethical Advertising Executive course to staff and clients globally at no cost.
Google suspended over 5.6 million advertiser accounts and restricted 5.7 billion ads with “legally or culturally sensitive” content.
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Half of global audiences who have seen digital out-of-home ads say they were encouraged to make a purchase “there and then”.
Reporters Without Borders’ 2022 World Press Freedom Index highlights greater divisions within and between countries.