The partnership and integration is meant to enable advertisers to activate first-party data in a “privacy-centric” way.
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The proportion of US households who have video streaming services grew just 0.4% quarter-on-quarter, according to the latest Kantar data
The merged agency will be led by MediaCom CEO Nick Lawson and will launch with 10,000 employees in 125 offices worldwide.
Kirya Francis talks to The Media Leader about the challenges and the rewards of working as chief diversity officer for Omnicom’s Advertising Collective.
Twitter founder Jack Dorsey praised Elon Music for taking the company private. But is Dorsey right to lament the company going public in the first place?
The Media Leader interview: From Clinton pollster to challenger media group boss, Mark Penn brings ambition and controversy.
Mobsta has announced that ex-Unilever VP David Porter will take on an advisory role with the company as a non-executive director.
Attention metrics will become increasingly important to marketers as a core component of their strategies moving forward.
Streaming giant Netflix reported it lost 200,000 subscribers during Q1 2022 and expects to lose 2 million for the second quarter.