Partner content: The Ozone Project’s Danny Spears, takes us ‘under the hood’ of the alliance’s premium publisher infrastructure.
More Industry News articles
Streaming choice has exploded, but in opposition to many market expectations, consumers are planning to either increase or make no change to their current streaming service subscriptions
Pinterest becomes the first major digital platform to clearly define guidelines against climate change misinformation across content and advertisements.
Global media network Teads made $678m in revenue in the full year 2021, according to its latest financial results.
“Nielsen can’t grow new future products without diverting resources away from their highly profitable legacy ones; but to remain relevant they must do just that. Perhaps a PE firm is the best bet for Nielsen after all.”
With the gold rush comes risks that brands and media owners need to take into account while exploring the new frontier of NFTs.
Ebiquity has agreed to acquire two international media consulting and auditing companies.
‘ViperBot’ is a global advertising fraud scheme attempting to steal over £6m in spend across connected TV and mobile video.
Three of BuzzFeed News’ top editors, including their editor-in-chief Mark Schoofs, resigned as the company signaled it would make cuts to its news division following the release of its Q4 2021 financials.
TikTok ranked second and Google ranked sixth in the ranking.