Dentsu international will become the first agency partner of NBCUnified, NBCUniversal’s new first-party identity platform.
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Premium spirits company, Beam Suntory, has appointed Jerry Daykin its vice president of global media.
NBCUniversal will be Anzu’s global sales partner and exclusive third-party seller in the US and UK.
WPP’s media-buying group GroupM has launched GroupM Premium Marketplace, a programmatic advertising marketplace that is supposed to increase transparency and efficiency.
British people rank among the lowest in the world for being interested in the Winter Olympics, findings from Ipsos have revealed.
Disney+ is expected to overtake Netflix in subscription terms in six years, according to new figures.
Despite all the negative publicity around Joe Rogan right now, his unique status as a podcaster explains why Spotify would pay $200m.
Global advertising spend lost to fraud is predicted to increase by 15% to $68bn this year, new research has found.
Paramount Global covers the whole portfolio of entertainment properties owned by the company.
Amazon Music is taking a greater share of new UK subscribers than Spotify, according to latest Kantar figures.