The Media Leader interview: From Clinton pollster to challenger media group boss, Mark Penn brings ambition and controversy.
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Mobsta has announced that ex-Unilever VP David Porter will take on an advisory role with the company as a non-executive director.
Attention metrics will become increasingly important to marketers as a core component of their strategies moving forward.
Streaming giant Netflix reported it lost 200,000 subscribers during Q1 2022 and expects to lose 2 million for the second quarter.
Partner content: The Ozone Project’s Danny Spears, takes us ‘under the hood’ of the alliance’s premium publisher infrastructure.
Streaming choice has exploded, but in opposition to many market expectations, consumers are planning to either increase or make no change to their current streaming service subscriptions
Pinterest becomes the first major digital platform to clearly define guidelines against climate change misinformation across content and advertisements.
Global media network Teads made $678m in revenue in the full year 2021, according to its latest financial results.
“Nielsen can’t grow new future products without diverting resources away from their highly profitable legacy ones; but to remain relevant they must do just that. Perhaps a PE firm is the best bet for Nielsen after all.”
With the gold rush comes risks that brands and media owners need to take into account while exploring the new frontier of NFTs.