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GroupM downgraded its 2022 ad business growth forecast from 9.7% to 8.4% but struck an overall optimistic tone about the state of the economy.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

The move would comprise a “third vertical” for the company that currently specializes in music and podcasts.

News sites perform best for time spent watching ads across gender and age groups, new research has found.

Canada’s OOH marketing and measurement body chief Amanda Dorenberg discusses how tech will change outdoor advertising.

The moves come as part of the company’s plans to increase its workforce by 19% in the US to meet growing demand.

Fox News previously cut away from testimony against former President Trump during both of his impeachment trials.

Zenith has downgraded its global advertising expenditure forecast from expected growth of 9.1% to the still-high 8.0%.

In addition to the funding boost, Joe Marchese, general build partner at Human Ventures, will join the board.

The once excitable are now sober, but the recent downturn need not be a death knell for NFTs so long as brands proceed with caution.