It is more obvious than ever that principal media is damaging for the ad industry and even advertising itself. Let’s examine the reality of such non-transparent practices by some media agency groups.
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There is big change on the horizon for the media agency landscape. Here are six key trends to watch.
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While marketers applaud the new Unilever CEO’s commitment to increase influencer use, eyebrows should be raised as to the real impact on the influencers themselves.
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In a shifting landscape, marketers need to think about more than just where their social media activity appears. Proper governance is critical to reputational success.