More Opinion articles

In today’s climate, the BBC can’t afford to sacrifice contextual, in-depth reporting in the name of ‘balance’.

Brands must see an increasingly complex holiday shopping journey through the eyes of the customer – not through the lens of their own siloed structures.

Our understanding of attention can be transformed and improved when describing the concept in other languages. 

By providing more flexible-working solutions, the media and advertising sector could avoid an otherwise inevitable rush of skilled women leaving our industry forever.

If it doesn’t have an eye-gaze in it, it’s not attention.

In his first regular monthly column for The Media Leader, Omnicom’s Phil Rowley argues why there is more to predictions than being right.

Netflix has long benefited from the illusion that it is a tech company, rather than ‘just’ a media company. History is now repeating itself as the streaming giant prepares to launch an advertising platform.

Consumers are looking for green wins, but they may need convincing.

TikTok is now gearing up in a big way to attract small businesses to its growing roster of advertisers. But there are various hurdles it will need to overcome.

Stephen Arnell discusses how greed has led to hypocrisy among players in the media and in football alike.