Netflix must take the wheel on steering commercial activity, whether it wants to or not.
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Thee value of audio, relevance, and experience is key in the complex journey to understanding attention.
Supporting responsible and sustainable media takes time and care to plan and buy. So why have media trading practices barely changed?
In the latest of this digital-media planning series, we’re going to fiddle about with another lever to improve performance: the cost per acquisition.
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Rather than let itself get dragged into the freemium space, Netflix should take a bold and pioneering approach to advertising, writes the editor.