More Opinion articles

There is a lot of discussion about ‘purpose’ in advertising, but less about the purpose of advertising. And that purpose is to be effective.

If working from home is here to stay, no one should have to pretend to their colleagues that our private lives are perfect.

The most important issue facing our industry right now is our fractured working culture and approach to learning and development.

With a $125m securitization deal, Simon Cowell’s Syco seeks to expand via “a mixture of strategically aligned acquisitions and organic growth.” But what does that mean for the talent show format?

In times like these, it’s not so much about what a brand is marketing, but more how a brand is marketing.

Brands are doing themselves, as well as diverse communities, a disservice by relying on legacy safety tools.

First, recognise the blind spot in our current marketing theory.

The climate crisis is rapidly becoming a key reckoning point for the media industry and environmental messaging is now table stakes.

Young marketers need to catch up on the learning they missed during the pandemic. Without urgent action, the industry could end up with a lost generation.

Cultural change is hard work. Get out of your comfort zone and ask more questions if you want to genuinely tackle the challenges in media right now.