To truly minimise the industry’s environmental impact and create transformation across the ecosystem, advertising and media businesses must examine their own emissions.
More Opinion articles
We are not destined to be rivals. Think carefully about what you need to unlearn. Be intentional about challenging a culture that routinely holds women to impossible standards.
Curated environments allow publishers to monetise their first-party data more directly, while the buying process is simplified without putting consumers’ privacy at risk.
Brands must reach consumers with their products and services at every possible stage of the buying process, driven by stronger collaboration, an increasing focus on first-party data and evolving regulations.
Many have made the decision to leave X this year — but quitting is harder than it looks. Here are some tips on how to do it should you no longer want to be part of Elon Musk’s business empire.
Developments from Barb and IAB will all help the industry solve the challenges of fragmentation and standardisation in CTV as marketers recognise its strength within the digital landscape.
The line between video games and social media has blurred and brands that recognise this could stand to benefit by integrating gaming platforms into their digital strategy.
Boomers and Gen X are the next big digital audience — and we can learn from existing Gen Z marketing best practice as our media consumptions converge.
Media agencies are under immense pressure. With new models emerging and more evidence of what advertisers want in the new world, change is afoot.
Nothing says ‘meh’ like a static ad. Video is a clear win and it’s easier than ever to make these ads. We owe it to quality journalism to do more than still banners.