With the help of AI, people will be able to interact with a wider range of content with their remote, voice, motion gestures, game controllers or phones, and get the big-screen experience.
More Opinion articles
Agencies must rethink the very foundations of how they work by becoming trusted advisors that can simplify complex technologies and turn them into actionable strategies for brands.
Doing the right thing will make your marketing more effective. It’s time to abandon the DEI, governance and sustainability silos.
When it comes to the future, are we looking in the right place? Slush offers a glimpse of the next decade in technology that, in turn, may mould the businesses and consumers of the 2030s.
Four years is a long time and there is a danger that serious journalism could be pushed towards the margins if the media continues to normalise Trump’s actions.
| Dan Wood
Streamers are reinventing the playbook for live sports coverage, so brands need to think beyond traditional advertising formats and look at the wider entertainment experience for consumers.
In light of Meta’s content moderation changes and cut to DEI budgets, many are asking: what can we do? Here are four considerations to act on right now.
In 2025, how can retail media do an even better job convincing brands — and the world — that it is worth the investment and will transform marketing for the better?
For an industry rooted in its understanding of people, seeing DEI as expendable is deeply problematic. It has never been more vital for leaders to continue to invest in progress.
World Media Group members discuss the most important topics for 2025 in media and marketing, from publishers’ embrace of multimedia platforms and formats to post-election uncertainty.