Disney CEO Bob Iger wants to focus on Disney+ subscribers that are loyal to the point they aren’t sensitive to additional price increases.
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In the emerging community economy, brands can serve as the reason and the means through which people connect.
Spotify is now talking more about ‘efficiency’ and less about expanding its sizeable exclusive content trove of podcasts and audiobooks to diversify from music streaming. The company insists there is no change in strategy, but industry watchers disagree.
The duo are the first senior hires announced as part of Reach’s expansion into the US market.
Last week’s move by Warner Bros Discovery to license content to Roku has analysts pondering the sustainability of the overgrown streaming market.
Analysis: After a tough year for Facebook, Instagram and WhatsApp, Mark Zuckerberg is talking less about the metaverse and more about issues closer to advertisers’ hearts.
Connected TV fraudsters have turned their focus to digital audio scams, with more than $20m of advertisers’ revenue stolen.
More than a decade after The Guardian’s US launch, its latest editor-in-chief wants to expand its investigative footprint.
In brief: Brand Advance, the global diverse media network, has partnered with purpose-led ad platform Good-Loop to integrate proprietary green technology into its campaigns.
3D cinema has had four attempts at establishing itself, but all have failed to stick. Why are some media tech doomed to unpopularity despite repeated attempts to foist them upon us?